Sandrine Jeanne Rose: biography
My name is Sandrine JEANNE-ROSE, I was born on January 21, 1966 in Paris, to a Martiniquan father and a French mother from Brittany. I started my career in modeling, before moving into the cosmetology industry seventeen years ago.
In 1992, I created my own brand of cosmetics and hair care for ethnic and black skins and for curly and frizzy hair, Kanellia was born. Subsequently I developed beauty centers dedicated to the care of Afro-Caribbean hair and skin.
A new concept: These specialized centers were the first ones in the ethnic cosmetology history, never before did such places use their own products and their own care treatment protocols.
I made of KANELLIA the leading brand for people of color and Afro hair.
My creations
- 1992: Opening of two skin care centers in France (Champs Elysées Paris 08 et Evry 91)
Creation of my first line of care products (13 products), - 1993: Creation of the hair care line (15 products),
The first two centers extended their activity to hair care. - 1995: The brand KANELLIA is distributed in Carrefour's pharmacy section , (10 outlets),
Implementation of a network of experts providing training and animation in the distribution outlets, - 1996: Brand launched in French overseas territories (23 KANELLIA centers),
- 1998: Launch of the make-up line (48 products including 6 revolutionary two-way-cake foundations),
- 2001: 28 KANELLIA centers in Paris, Greater Paris Area, French Province, Guadeloupe, Martinique and Guyana,
- 2003: Large increase in the distribution of KANELLIA in pharmacies (500 outlets),
- 2004: KANELLIA is distributed in Marionnaud and Sephora perfumery chains (400 outlets),
- 2005: Creation of a relaxer kit with a unique concept created and supported by Sandrine JEANNE-ROSE (50 000 products sold per year),
- 2007: Products are effectively adapted to the needs of colored people hair and skin, specific formulas, thanks to a careful selection of raw ingredients. All products are also dermatologically tested.
- KANELLIA is distributed in Galeries Lafayette and Printemps department stores.
Communication
- I managed and developed the brand's communication,
- Magazine advertising
- Print advertising for customers
- Packaging and point-of-sale advertising
- From 1994 to 2004 creation for promotional events such as Paris Salon, within France (including its overseas territories)
- Radio broadcasts: Media Tropical, Espace FM, Africa N°1,
- Organization of beauty radio programs with audience participation
- Beauty television programs in the French Antilles chanels: RFO,
- Launch of the book "BLACK BEAUTY" in collaboration with Sonia ROLLAND (former miss France 2000 and new muse of MIXA for colored people).
training
After a training in 1991, I became qualified in ethnic and black skins as well as curly and frizzy hair specificities. In 1992, I created my own cosmetic brand with the collaboration of PhDs in chemistry and pharmacists.
I share my knowledge and expertise of black beauty with the teams working in SEPHORA, MARIONNAUD, GALERIES LAFAYETTE and PRINTEMPS, with pharmacy teams and I make sure that the adequate training is provided to the hairdressers and beauticians.
Conclusion
My knowledge and experience in a variety of areas allowed me to fully understand the complex specificity of colored people skins and hair.
My efforts were rewarded and recognized by professionals who awarded me the black beauty trophy in 1996 and a beauty award in 2003.
During these seventeen years, my concept allowed me to work in several areas such as management, training, creation, product development and also allowed me to learn more about the several different Afro-Caribbean cultures.
In 2007, I decided to contact a laboratory to ensure the brand's future and development particularly internationally. This led me to sell Kanellia. My collaboration ended in 2009.
In February 2010, I acted as an ethnic and black skins expert for Lascad L'Oréal, part of MIXA brand, with 100 journalists specialized in beauty. It was a complete success.
Today, I devote myself to my new brand, SJR.